True, as both the GMC Sierra and Chevrolet Silverado have identical starting MSRP’s, but the Sierra line touches a higher price when topped out thanks to the Denali variant. The same goes for the GMC Yukon and Chevy Tahoe, as they are nearly identical in a starting price, but the Yukon Denali goes above and beyond what is offered by Chevy. Because of this, Reuss believes that GMC can move its models further upmarket, while Chevy continues to occupy the more affordable market space.
The GM Authority Take
A great idea in terms of giving GMC more much-needed identity, but how consumers react to such a change may play to the disfavor of future sales results. As we like to say, only time will tell.
Source: Automotive News