GM Europe Working On Increasing Opel’s Market Share
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It’s pretty safe to say that Opel’s current market share in Europe could be higher. And it has been higher.
Just before General Motors went bankrupt in 2009, Opel’s market share in Germany was in the “mid-teens” according to GM Europe President, Nick Reilly. As it stands, Opel’s market share is an unsatisfactory at 8.5 percent.
Opel is the only brand in GM’s lineup which has seen a decline in market share since GM came out of bankruptcy last year.
“Our market share is up across Europe, and encouragingly is up in Germany, which has been one of our difficult markets. We lost market share there, and were particularly damaged two years ago. The issues around Opel were very much in the media and the brand got damaged,” said Reilly.
When asked what Opel’s target for market share is, Reilly declined to answer.
Source: Bloomberg
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