Boy has Buick been busy lately creating short marketing videos of its products. These clips aren’t ads you’d expect to see on TV; instead, they’re catered for the web — being somewhere between a minute and two minutes long, feature real Buick owners talking about their newly-purchased vehicles, and are chock-full of beautiful imagery and excellent production quality.
This particular video is of Mr. Eloy Florez of Covina California who has recently purchased a 2010 Buick LaCrosse CXS. Mr. Florez, who happens to be a former Lexus owner, cross-shopped the LaCrosse with a Mercedes, Lexus, and Volvo. Ironically, Mr. Florez’s father worked at Toyota for many years — and was surprised at his son’s decision; but after seeing the LaCrosse in person, Mr. Mr. Florez’s dad “really loved it.”
Hit the play button on the video to see why Mr. Florez ultimately came away with the LaCrosse.