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Chevy’s 2013 Malibu Ready To Move The World In NYC

Upon leaving New York City after last week’s press preview of the 2011 New York International Auto Show, me and my significant other came across this bold promo in Times Square for the 2013 Chevy Malibu.

The dynamic skyscraper ad, which joins an NYC billboard for the Cruze down 42nd Avenue, held a strong presence in the busy city environment. But what really caught my eye were the various Chevy- and Malibu-related taglines we haven’t been seen before, including:

  • Ready to Move the Soul
  • Ready to Move the Heart
  • Ready to Move the Senses

Here are the pics of the dynamic Malibu presentation:

Chevrolet -- Ready to Move the Heart

Chevrolet -- Ready to Move the Senses

Chevrolet -- Ready to Move the Soul

Chevrolet -- Ready to Move the Senses

Chevrolet -- Ready to Move the World

Chevy Runs Deep

Next-Generation Malibu Coming In 2012

Ironically, one of these was not 50 feet from the Malibu skyscraper presentation

 

 

GM Authority Executive Editor with a passion for business strategy and fast cars.

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