Study Shows Overwhelming Amount Of Former Pontiac Owners Transitioned To Chevrolet4
If you’re under the impression that followers of the Pontiac brand would never again buy a General Motors vehicle after the brand was shut down back in 2009, you’re wrong. In a study conducted by RL Polk & Co., 53.3 percent of the 57,641 Pontiac owners looking for a new car in 2010 chose to stay with the General Motors family of vehicles, with 33.5 percent of all Pontiac customers having chosen Chevrolet as their next brand.
While Chevy seemed to hit home for most former Pontiac owners, GMC (11.7 percent), Buick (6.7 percent), and Cadillac (1.5 percent) managed to collect a few numbers as well. Toyota and Honda were the biggest brands outside of GM that scored Pontiac owners, netting 7.7 and 7.5 percent, respectively, of the 57,641.
If the findings of this study say anything of The General’s product planning and marketing, it’s this: Buick shouldn’t be trying to win back former Pontiac owners. It should be Chevrolet.
Source: RL Polk & Co.
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It makes since. I would have thought Buick, but even though they’re making a comeback, they don’t offer a car like the G8. If the Pontiac loyalists want to stay with GM, Chevy really is their only option.
got a 1998 trans sport runs like a top….
This is verry good.
Now let’s keep the ball rolling with sport minded packages for the former Pontiac faithfull, Cruze SS annyone, GTI stomping reliability and 300+bhp to back that up. Also reall SS performance packages for the Sonic and Malibu as well, Now GM has a sales based reason/excuse/whatever for the GM performance division and it’s Nurburg ring storming activities.
Very good point Jason. Personally, I’m a fan of the Z-Spec moniker for Chevy’s high-performance/sport-tuned line. SS should be reserved for Camaro and Corvette. It’s more “traditional” for more “traditional” cars 🙂