Report: Chevy Philippines To Expand Dealer Presence
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Chevrolet Philippines director Atty. Albert Arcilla has gone on record saying that the Bow Tie brand will open up at least four new dealerships in the country in 2011. The new stores will accompany the existing 12 retail locations — five in Metro Manilla and seven in the provinces of the Philippines.
Chevy seems to be gearing up for some new model launches. As you would expect, priority will be given to those dealerships that will sell its vehicles on an exclusive basis:
“We’re fixing our dealership network now so that when our new models start coming in for the 2012 model year, everything will be in place already,” said Atty. Arcilla, who also pointed out that they are giving priority to dealers who are able to commit loyalty to the Chevrolet brand. “There are dealers of other brands expressing their desire to put up a Chevrolet showroom, but we want to concentrate right now on those who will only sell Chevrolet. It’s difficult to have dealers that sell different brands. They can’t really focus on the business because their attention will always be divided.”
Currently Chevy Philippines carries a limited amount of Chevy vehicles including the new Spark, (old) Aveo, Cruze, Camaro, and Suburban. Anyone else think the Equinox, Traverse, Colorado, Silverado, Malibu, and Cruze hatchback may all be good launches in the near future?
Source: Top Gear Philippines
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