Girl Gets Chevy Logo Inked On Her Back Just For SXSW
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Haven’t you always wanted to get a brand logo tattooed all over your body? No? That’s right: nobody wants to be a sell-out. Nobody, that is, except for Jessica Murray. And this girl. And this guy.
Jessica loves Chevrolet. Or, that’s what we’re all lead to believe, by the fact that she recently opted for a 10 inch long Chevy logo square between her shoulder blades. Don’t judge her too quickly though: Jessica did this for a Chevy contest, not out of unrequited love for an anthropomorphized ideal of her beloved Bow Tie brand.
Ms. Murray was participating in a challenge utilizing the Chevy Traverse to go to South-by-SouthWest (SXSW) film festival, in Austin, Texas. This loving tribute to classic American consumerism was for a part of Chevy’s challenge to “make a collage of a single stop covering all five senses”.
She got half of the tattoo done during a power outage, and was finished using nothing more than the dim light from a Zippo.
What did she win? Good question: all we know for sure is that she really likes the Traverse in white, and that she got to drive it to Texas. Unless you count asking friends to lotion your back for three weeks a prize, in which case she maybe can get the Old Spice guy to do it.
Source: Jalopnik
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