The General’s four brands recorded 207,028 total sales in the U.S. market for the month of February 2011, representing a surge of 49 percent compared to their performance in total unit sales a year ago and a 70 percent gain in retail sales, which is a new record for The General in retail sales growth though these major gains are widely attributed to increased sales incentives.. Total sales for the year now tally at 385,924.
The following is the brief brand-by-brand sales breakdown:
Buick
- 15,087 total monthly sales, up a staggering 73 percent from a year ago, with 38 percent being conquest buyers.
- Retail sales exploded 90 percent year-over-year.
- Total unit sales for Buick so far in 2011 comes in at 28,356 units.
Chevrolet
- Chevy posted 142,919 total sales for February 2011 – up 43 percent from last year with retail sales up 69 percent.
- Cruze sales climbed to 18,556 units — up 212 percent from the late Cobalt it replaced.
- Chevy Equinox posted a 91 percent gain over February 2010.
- Retail sales of Chevy trucks increased 60 percent, posting gains for 13 straight months.
- Total sales for 2011 so far comes in at 268,308 for Chevy.
Cadillac
- 15,768 total sales for February 2011, a surge of 70 percent year-over-year with retail sales climbing 83 percent.
- Retail sales for the CTS line climb 124 percent with 6,033 total February sales with demand for the Coupe remaining white hot, while the SRX rises 55 percent with 5,502 total sales.
- Annual sales for Caddy currently totals at 28,348 units.
GMC
- 32,534 total unit sales for GMC in the month of February 2011, up 59 percent from February 2010.
- Increases posted across the entire lineup, with the Sierra leading the way with a spurt of 87 percent.
- Annual sales tally in at 48,302 units to-date.
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