As evidenced by recent trends in Hollywood, the 1980s in America will be remembered for giant, transforming robots. Most famously, the Takara/Hasbro toy line Transformers. Those toys were so popular, that everything followed suit.
Apparently, the UK never got imports from Japan. GM conducted a test of UK residents and determined that not only are awesome Thunderbird-to-Airplane model play sets not the most liked childhood toys across the pond, but the stinky, salty dough that only seems to be good for pressing though a hole to make tube-shapes of moons and stars, is considered the most nostalgic toy. Play-Doh edged out Lego, Barbie and something called Scalextric to be considered the best toy of days gone by.
To celebrate this monumental event, renown the whole world over and soon to be documented by Michael Moore (possibly), GM hired some model makers to produce a bright blue Play-Doh Chevy Orlando (Orlan-doh?) MPV.
What did they do after building it? Parked it on the street. Now that’s advertising. What do you think they’ll do once it’s covered in dirt and bird droppings? Sure it’s a catchy image, but come on Chevy, we wager that you could find a little less chincy way to advertise your new kiddy cruiser… couldn’t you?
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The GM Authority staff is comprised of columnists, interns, and other reporters who provide coverage of the latest General Motors news.