Another day, another Regal Turbo spot. This one, however, doesn’t only do a stallar job in delivering Buick’s message, it’s also slightly educational!
For example, did you know that humans have 3,000 thoughts a day? Don’t worry, neither did we. Now compare that to the 2.0 liter turbocharged four-cylinder ECOTEC engine in the Regal Turbo — which has 125 million thoughts a second… thoughts that optimize spark times, adjust air intake, and maximize fuel economy. The Regal Turbo… Wonder What It’s Thinking Now.
The GM Authority Take
This is another great ad from Buick — one that projects luxury while instilling confidence in the vehicle and the brand. Buick has many a perception to change and quite a few customers to win over, so just as long as it continues to do what it’s doing, it should be good in due time. That said, the Turbo, Buick spot still takes the crown for me.
PS: how beautiful is this car and the surrounding landscape? This is automotive advertising at its best!
Comments
So the human brain only has 3000 thoughts a day? Where do they come up with this claim? If a “thought” for the Buick is “adjusting air intake” or spark plug firing, then obviously a human brain has millions of “thoughts” a day: Where to put each foot when a step is taken; whether to scratch my arm, pick my nose; what to eat; where to look; etc…etc…etc. The marketers make a dumb comparison that is at the core of the ad. I feel insulted, not impressed by what a great car it may be.
Really? That ad insulted you? Wouldn’t want to sit next to you on the metro, man… if I look at you funny — you may get insulted and beat me up (or something).
In all seriousness… it’s an ad for a car. Not a misleading commercial for a medication (that can actually kill you if used improperly and if you don’t carefully read the fine print), not a cigarette company pimping cigaweeds (aka cancer-in-a-box). Those two, for example, can actually do you real harm — and REALLY insult you (by killing you). This is a luxury item… to some, a toy. Lighten up dude — no one is trying to insult your intelligence!