We recently managed to get our hands on a unique gem from Chevrolet. Unfortunately, it isn’t the ZL1, Z06, or ZR1… but it is something that should help dealers sell more of those vehicles — as well as your run-of-the-mill Silverado, Aveo Sonic, Malibu, Cruze, Equinox, and Traverse — among others.
What is this magical gem that we speak of? It’s the Chevrolet Everyday Hero fold-out card — and its goal is to motivate dealer staff to do their best — each and every day.
[nggallery id=267]The GM Authority Take
We’re not sure when these cards first started to come about… but aren’t they neat little thangs? Heck, after I finished taking pictures of the Everyday Hero foldout, I wanted to implement the items, goals, and objectives on the card myself. In fact, I even hung it on my wall to serve as a daily reminder of what I should do — and I don’t even sell cars for a living!
Now, as far as I know, other automakers don’t have anything like this for their salesforce, making this motivational tool somewhat of a competitive advantage for Chevy dealers across North America. Good stuff, right?
Are you a Chevy dealer? Have you been using one of these Everyday Hero cards/foldouts? Let us know in the comments below about what the card has done for you and your job!
Comments
I AM A DEALER IN CANADA.
I AM ONLY SEEING THIS FOR THE FIRST TIME NOW BUT WOULD LIKE TO GET SUCH.
Hey Michael — we know that U.S. dealers get these but aren’t sure about those in Canada. Perhaps it would be best to ask your GM/Chevy rep?
Alex
Founder, GM Authority
This is a new Customer Satisfaction/Enthusiasm/Retention program being rolled out by GM. It was created with help from Disney, using some of their philosophy on customer service, which is one of the top companies for customer service. This program will allow the GM dealers who wish to excel in their business to grow the ways they take care of their customers, and become the best in their markets.
Good to know, Justin. We’re going to get someone from the the GM support department to get more info on this. Sounds like an innovative idea, even though it was co-developed with Disney.