We recently managed to get our hands on a unique gem from Chevrolet. Unfortunately, it isn’t the ZL1, Z06, or ZR1… but it is something that should help dealers sell more of those vehicles — as well as your run-of-the-mill Silverado, Aveo Sonic, Malibu, Cruze, Equinox, and Traverse — among others.
What is this magical gem that we speak of? It’s the Chevrolet Everyday Hero fold-out card — and its goal is to motivate dealer staff to do their best — each and every day.
The GM Authority Take
We’re not sure when these cards first started to come about… but aren’t they neat little thangs? Heck, after I finished taking pictures of the Everyday Hero foldout, I wanted to implement the items, goals, and objectives on the card myself. In fact, I even hung it on my wall to serve as a daily reminder of what I should do — and I don’t even sell cars for a living!
Now, as far as I know, other automakers don’t have anything like this for their salesforce, making this motivational tool somewhat of a competitive advantage for Chevy dealers across North America. Good stuff, right?
Are you a Chevy dealer? Have you been using one of these Everyday Hero cards/foldouts? Let us know in the comments below about what the card has done for you and your job!