As you may well know, the 2012 Buick Regal eAssist is the newest addition to the Tri-Shield brand’s lineup — and it was present and accounted for at the Chicago Auto Show. So we’ve put together a gallery of the mild-hybrid Epsilon II-based sedan for your viewing pleasure…
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Take note that there is no badging on this Regal saying ” eAssist” or “hybrid” or some other obnoxious green lettering that only seems to be all too common these days.
That’s a good point. I wonder if that’s a good marketing move, though. It seems that everyone who makes a hybrid wants to brand it as such if not for the green street cred their brand will receive from the added nomenclature. Does Buick not want any of the butterfly-green goodness that goes along with a hybrid badge?