Chevrolet Orlando Begins Korean Production1
The first Chevrolet Orlando rolled out of “Chevrolet Town” in Seoul, Korea this week. The Orlando is the first vehicle in GM’s plan to introduce eight new vehicles with the Chevrolet badge within nine months. The plan was announced back in January along side the changing of GM Daewoo to GM Korea.
Additionally, the Orlando is the first of eight vehicles that General Motors will launch in the Korean market under the Chevrolet moniker, phasing out Daewoo in the process.
“We are very excited about the first Chevrolet that was designed in Korea, engineered in Korea and manufactured in Korea. Chevrolet is Korea,” said GM Korea President and CEO, Mike Arcamone.
What GM Korea is calling an “Active Life Vehicle”, the Orlando will be built along side its platform mate, the Chevrolet Cruze at the Gunsan, North Jeolla Province plant and will go on sale in Korea in the beginning of March. GM has made no plans to launch the Orlando in the U.S. market — though the Canadian market will feature the vehicle.
- Sweepstakes Of The Month: Win a 2023 Corvette Z06 Convertible. Details here.
Koreans are very loyal. Even a hint of U.S. company ownership will kill there sales. Something American execs don’t understand.