General Motors has pulled its advertising from MTV show Skins. The third generation of the episodic series, which sometimes portrays teens in a racy, flirty, and sensual party environment, has lost other major sponsors besides The General, including Taco Bell, Wrigley, and H&R Block since its launch.
Evidently, Skins is proving overly provocative, if not completely sexually explicit, for companies aiming to stick to a PG rating and not wanting to be associated with a series centered around teens engaging in drugs, sex, alcohol, and other items of taboo nature.
Partly responsible for the advertising cancellations is the Parents Television Council (PTC), which has made it a goal to get Skins off the air. The PTC even dubbed Skins as “the most dangerous show” on television.
At this point, it’s possible that Skins will see all current advertisers leave who don’t want to be face the scrutiny and criticism of continuing to support the show that many major global brands have deemed unfit to carry their message. But we can think of three companies — (ahem) GoDaddy, Playboy, and Maxim — that would want to get in on jump at the opportunity to fill those recently-vacant ad slots.
Was GM right in pulling its ads from Skins? Sound off in the comments!