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General Motors Posts 21 Percent Annual Sales Gain, Crossovers Lead Surge

2,202,927 units. That’s how much General Motors sold during the entire 2010 calender year, with a growth of the four remaining brands up 21 percent, selling 118,435 more vehicles than the company did with the assistance of the four extra brands (Pontiac, Hummer, Saab and Saturn)  in 2009. As seen in the graphic, GM’s strong crossover segment jumped 50%, leading the company’s annual growth spurt.

The following is the brief brand-by-brand sales breakdown for calender year 2010:

Buick

  • A 40% gain from a year ago with retail sales jumping 52% — the largest gain of any major brand for the year.
  • LaCrosse retail sales boomed 112 percent in 2010, with total sales up 120 percent for the year.
  • Enclave sales increased 28 percent.

Chevrolet

  • 1.6 million vehicles sold in 2010, passing Toyota in sales for the year while achieving a growth of 16 percent. 
  • Equinox sales grew 73 percent for the year, with 63,277 sales.
  • Silverado sales jumped 16 percent for 2010 with 51,619 sales thanks to increased demand of the Silverado HD.
  • Camaro outsold the Ford Mustang for the first time since 1985 with 81,371 units sold.

Cadillac

  • Sales of the SRX explode 153 percent for the year with 51,094 total sales. 
  • CTS posted 45,656 total sales for the year, growing 18 percent thanks to the CTS Coupe line.
  • Escalade sales posted a steady increase of 4 percent, with 26,874 total sales.
  • Total sales rise 35 percent for the year.

GMC

  • Retail sales were up 29 percent for the calender year.
  • Acadia was a conquest master, attracting half of its sales from non GM customers and posted a sales increase of 36 percent.
  • Total sales of the Terrain increased 68 percent.
  • Sierra sales jumped 17 percent for the year, with the gain largely attributed to the addition of the HD Denali.
  • Yukon/Yukon XL sales went up 26 percent.

Former staff.

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