Chevrolet To Replace Daewoo In Korea By End Of Q1 20114
GM Daewoo is about undergo a total overhaul on its operations by phasing out the Daewoo brand in place of Chevrolet by the end of Q1 of this year. That would be spring time for those of you unfamiliar with quarterly things. Additionally, all of Daewoo’s current and new products will be assembled and sold as Chevrolet’s going forward. A bold move, indeed. What’s more, is that the company will change its identity from GM Daewoo Auto & Technology Co., to GM Korea Co.
Chevrolet will also see the addition of no less than eight new models going forward. The brand’s Korean operations will see the all-new Chevy Aveo (Sonic in America), the Orlando MPV, the Camaro and an unnamed SUV and an unnamed midsized sedan.
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Finally – a decision I can be proud of! This is something that I — personally — have been a very strong proponent of. A true global brand needs to be… you guessed it — global! GM currently doesn’t have anything of the sort. It has Holden in Australia (in Chevy’s place) and had Daewoo in Korea. Not that Daewoo will migrate to Chevy, is Holden next?
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