Update: added numbers for Subaru Impreza, Suzuki SX4, and Scion TC. Editor’s Note: Mitsubishi does not disclose sales numbers for Lancer range and was therefore left out.
Hot on the heels of a plethora of exclusive new information about the Chevy Cruze, we’ve decided to compile our famous By The Numbers series outlining the performance of the compact car segment in the United States for the month of December 2010.
As you can see, the bow tie brand’s Cruze obtained a 9.24 percent market share — well below the share experienced by segment leaders Honda Civic (24.03%) and Toyota Corolla (18.78%).
However, the Cruze almost caught up with the Ford Focus (10.83%) and Volkswagen Jetta (11.05%) while beating the Nissan Sentra (9.16%), Kia Forte (4.84%), Hyundai Elantra (4.02%), Subaru Impreza (3.62%), the (plastastic) Dodge Caliber (2.09%), Scion TC (1.36%), and the Suzuki SX4 (1.04%). A total of 117,629 units were sold in the segment during December 2010.
All in all, the Cruze performed fairly well given GM’s slow production ramp of the Delta II-based model and the fact that it’s a brand new nameplate in a market dominated by established players from Japan. We expect it to grow its share by at least five percentage points as GM ramps the Cruze’s launch, including production and promotion.
That said, the Cruze is clearly the segment leader in terms of quality, styling, and sheer driving dynamics at this point in time — an opinion we don’t expect to change any time soon, even with the impending launch of the new Ford Focus and Hyundai Elantra.