Despite positive gains in sales, and heightened interest in all four brands, General Motors failed to impress in the latest J.D. Power Customer Retention Study, with only Chevrolet crowning just above the industry average. To make matters even more lousy for The General, top rivals, including Ford, Honda, Toyota, Lexus and Hyundai, took the top spots.
Chevrolet placed 11th overall and managed to retain only 52 percent of their customers through 2010, just above the industry average of 48 percent. Cadillac was second for GM, but 15th overall – retaining only 44 percent of its customers. GMC and Buick placed even further below at 43 and 23 percent, respectively. Let’s hope GM will show better results next year.
For more, have a look at the presser.