Here’s another one for the books. After firing off a few strong words in the direction of the Toyota Corolla and Honda Civic, the Cruze is at it again… this time – relaying a message to yet another competitor in the compact space – the Ford Focus. And even though Ford has an all-new Focus on the way, that (obviously) didn’t stop Chevy from making this 30-second clip.
The GM Authority Take
I’m becoming quite the fan of this style of advertising. It’s comparative to a point that draws attention to the Focus (which isn’t that desirable) while pointing out and – perhaps most importantly – showing off the beautiful Cruze at the same time. If you haven’t yet, be sure to check out the entire series of “Dear Cruze Competitor” ads by clicking on the following links:
- Dear Corolla
- Dear Civic
- Dear Focus
Anyone think there will be a Cruze ad addressing the VW Jetta, Nissan Sentra, Kia Forte, or Hyundai Elantra?
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