Apparently if you want a slab of trade secrets, all you have to do is pick up a copy of Overhaul: An Insider’s Account of the Obama Administration’s Emergency Rescue of the Auto Industry by Steven Rattner. Amongst the pages of his accounts on leading the Automotive Task Force, Rattner revealed that each and every 2011 Chevrolet Volt costs roughly $40,000 just to produce.
“At least in the early years, each Volt would cost around $40,000 to manufacture (development costs not included),” he wrote.
Simply put, General Motors is not making any money off the Chevrolet Volt. And while the Volt’s $41,000 price tag is unreachable for many people, GM still launched it as a loss leader, just to make the vehicle as affordable as possible.
Source: The New York Times
No Comments yet