General Motors Africa has announced a restructuring effort effective on January 1, 2011. GM will be splitting Africa into two sections; GM North Africa and GM Sub-Saharan Africa.
GM North Africa will consist of Egypt, Libya, Algeria, Tunisia, Morocco, Western Sahara and Mauritania and be under the leadership of GM Egypt President and Managing Director Rajeev Chaba.
GM Sub-Saharan Africa will cover the rest of Africa and be integrated with GM South Africa under GM Africa President and Managing Director Edgar Lourencon. Regarding the change, the decision seems to be for organizational purposes.
“Our new business structure will align our growing business in Africa with the rest of GMIO and provide better visibility for the continent within our entire company,” said Tim Lee, president of GM International Operations.
GM’s sales in Africa have been climbing within the first 10 months of 2010 to a total of 12.9 percent market share. Egypt and South Africa, GM’s largest markets in Africa contributed more than 70 percent of sales.