Having already slammed the Toyota Corolla, Chevrolet is now going after the other stalwart of the compact segment – the Honda Civic. In its latest (perfectly-performed) commercial for the Cruze titled Dear Civic, Chevy cites an Edmunds.com report that suggests the Civic should be looking over its shoulder while the Cruze lurks around the city looking for the iconic Japanese compact. Adding some Bugs Bunny nostalgia to the ad, the commercial ends with a precious Elmer Fudd catchphrase: “It’s wabbit season” “It’s Civic season.”
Advert: Chevy Cruze Goes Hunting Because It’s Civic Season
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