OnStar Launches Hands-Free Campaign To Educate Consumers

Let’s face it, driving while talking on the cell-phone has become a bit taboo. This being the case, many automotive companies have taken the steps to provide alternatives to drivers holding cumbersome cell phones to their ears while driving. In the case of General Motors, our favorite automaker has made Bluetooth an option in almost every model, allowing a driver to use both hands to drive while being able to communicate with your spouse about what to buy at the grocery store on the way from work.

However, not enough folks seem to be catching on to the functionality that Bluetooth provides. According to the latest analysis by OnStar, only 45 percent of GM vehicle owners with Bluetooth installed in their vehicles actually use the technology. Due to this fairly low percentage, OnStar president Chriss Preuss believes consumers just don’t know how to use Bluetooth. Therefore, OnStar is launching a campaign to promote hands-free calling to boost Bluetooth usage.

“What we’re learning is that many customers simply do not understand the technology, or they’re confused by how to pair their cell phone to a Bluetooth device. It’s about both educating the customer and alleviating technical challenges,” said Preuss. Owners of vehicles with the Bluetooth feature can find heaps of information at www.gm.com/handfree. The site will show owners how to pair their cell phone with the vehicle as well as how to use OnStar’s own hands-free calling system if they so choose.

“There’s no question that cellular device use in the vehicle is and will continue to be one of the biggest safety challenges facing society. Technology will play a key role in mitigating this impact, but we cannot over-assume engagement just because we provide the capability. This education and awareness campaign is designed to encourage use of hands-free technology because we take driver distraction and safety very seriously.”