Continuing General Motors’ crusade of snatching talented employees from competing automakers, The General has announced that Kevin Mayer will become the director of Chevrolet Advertising and Sales Promotion effective October 4.
Keving Mayer
Mayer is coming from Subaru, where he worked since 2007 as part of the marketing team that helped the Japanese automaker become so successful over the last few years (even in a down economy and industry). Mayer began his career in the automotive world in 1997 with Hyundai Motor America where he held a variety of positions (and undoubtedly met GM U.S. marketing czar Joel Ewanick). From there, he moved to Mitsubishi Motors of America as Director of Advertising and Marketing in 2003. Mayer left Mitsubishi in 2005 to become the Senior Vice President and Account Director at Colby and Partners, where he led the account for American Suzuki Motor Company.
“Kevin has consistently demonstrated a unique ability to engage the customer and build a relationship with the brand – and ultimately the products – through bold strategies,” said GM U.S. Vice President of Marketing. “Kevin will be an asset to the entire Chevrolet team, especially as we continue the launch of two very important vehicles – the Chevrolet Volt and Cruze.”
Before Mayer, Ewanick – who himself was lured into GM by outgoing Chairman Ed Whitacre – also snatched Hyundai’s Chris Perry as Vice President of Marketing for Chevrolet. Who will be next to join the massively growing ranks of The General’s marketing team? Only time will tell…
Comments
Are you kidding me with the Old Farts for the Cruze commercial?? Start marketing like you are proud of your products, like your products are Bad Ass and better than everyone elses cars. How about featuring cool to set the tone. Take a black camaro, good looking guy in black, then a cheezy salesman trying to sell him a cheap import that looks like a box for clowns, and he says, “I dont think so” as he steps into the camaro, starts it with a rumble and motors off. Market Cool, first build an image “American Bad Ass”. not old fart cheese ball.