The folks at GM’s bow tie brand have rolled out a very impressive update to their Chevrolet.com website. The fresh design features a re-imagined home page and top navigation bar, as well as updated product pages.
The all-new home page now presents a prominent slider menu divided into four sections: See our vehicles, Read our stories, Find our events, and See our offers. Clicking a slider menu reveals more information about each respective tab.
The redesigned home page also presents three scrollable features below the featured slider, giving Chevrolet the ability to present the visitor with even more information in an illustrious yet classy fashion.
The top navigation bar is also a notable part of the redesign. Similar to the bar that was present before the redesign, the new bar is broken up into four sections – vehicles, pricing & offers, experience Chevrolet, and owners. Hovering over each section reveals a drop-down with more options.
Enhanced product pages
The new redesign also brings updated pages for reach vehicle. For example, clicking on a vehicle in the slider menu reveals an information page containing more vehicle details, with descriptions accompanied by photos and illustrations of each feature being described, buttons to build your own Chevy, as well as Facebook integration.
The GM Authority Take
Being a design and web junkie, yours truly loves Chevy’s new design. It’s modern, and easy to use – all while being classy. What more could we ask for? Well there may be one thing: the site continues to use Adobe’s Flash, which is a hot-button topic in today’s world of web design and development.
You see, Flash isn’t compatible with most mobile browsers on the market today, including the Apple iPhone, Windows Phone OS, and RIM Blackberry device. That said, that may change very soon, since some mobile device makers are working hard to bring Flash to their handsets. Nevertheless, Chevy already has an awesome iPhone app called Chevy Showroom, so it may not necessarily need to make its main website mobile-friendly.
And if none of the above made any sense to you, don’t worry: the jury is still out on what’s right and what’s wrong when it comes to Flash development and mobile devices.