It’s that time of the month again… the time to crack open the sales charts and see exactly what sold and what didn’t throughout the month of July, all thanks to the GM Authority By The Numbers series. As we reported last week, GM has posted a 5.4 percent year-over-year sales increase for the month, having sold 199,692 vehicles. Brand sales in the U.S. is as follows:
Chevrolet sales up 32.5 percent
Buick sales up 52.7 percent
Cadillac sales up 39.1 percent
GMC sales up 45 percent
Without further ado, here are the sales charts you’ve been waiting for!
199,692. The total of GM: July, 2010 sales are better than last year. Several models have dropped in units sold, while some more expensive vehicles have picked up pace at dealers. I was personally looking forward to sales increasing of the new Buick Regal as it is a badly needed step forward for GM to try and move back into the everyday car market. Rebates on the hood, and overstocked lots of bland cars wont work this time around, however the new models must outpace the shadows of the recent past. Rightly so the response is mixed to new offerings from GM, most current loyal buyers of import brands seem to still be turning a blind eye to American vehicles because of past perceptions of their so called “hokey” image. It’s simple, we spend more in income percentage now on cars than in years past, because we are expecting more prestige for our buck, either in terms of bragging right reliability or image appeal. This Buick and other cars are steps forward on the home turf. Dare yourself to drive one of the GM brands, most notably the new Buick’s and ask yourself if this brand can make it, they’re depending in you. During the course of writing this memories float to mind of the last Pontiac in my ownership, this being my last American car, a black Turbo Grand Prix 2-door with a cellphone still screwed to the dash leading to seats that had more power buttons than the space shuttle, like I said that was the last one. When the new Regal hits the lots with a 6-speed manual, in either turbo or non turbo guise, they have found a willing test driver, and more willing buyer, after all the foreign car parked here has become way to common these days.
It’s that time of the month again… the time to crack open the sales charts and see exactly what sold and what didn’t throughout the month of July, all thanks to the GM Authority By The Numbers series. As we reported last week, GM has posted a 5.4 percent year-over-year sales increase for the month, having sold 199,692 vehicles. Brand sales in the U.S. is as follows:
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199,692. The total of GM: July, 2010 sales are better than last year. Several models have dropped in units sold, while some more expensive vehicles have picked up pace at dealers. I was personally looking forward to sales increasing of the new Buick Regal as it is a badly needed step forward for GM to try and move back into the everyday car market. Rebates on the hood, and overstocked lots of bland cars wont work this time around, however the new models must outpace the shadows of the recent past. Rightly so the response is mixed to new offerings from GM, most current loyal buyers of import brands seem to still be turning a blind eye to American vehicles because of past perceptions of their so called “hokey” image. It’s simple, we spend more in income percentage now on cars than in years past, because we are expecting more prestige for our buck, either in terms of bragging right reliability or image appeal. This Buick and other cars are steps forward on the home turf. Dare yourself to drive one of the GM brands, most notably the new Buick’s and ask yourself if this brand can make it, they’re depending in you. During the course of writing this memories float to mind of the last Pontiac in my ownership, this being my last American car, a black Turbo Grand Prix 2-door with a cellphone still screwed to the dash leading to seats that had more power buttons than the space shuttle, like I said that was the last one. When the new Regal hits the lots with a 6-speed manual, in either turbo or non turbo guise, they have found a willing test driver, and more willing buyer, after all the foreign car parked here has become way to common these days.
But we need to look at the bigger picture: is the Regal the right car for Buick? What is Buick? Is it a Lexus competitor? Is it going after Acura?
While new and competitive products are good and all, they shouldn’t come at the expense of brand image and – more importantly – brand identity.