GM Authority knows GM’s (newest) vehicles are the best – just head on over to the Garage to see for yourself. But beyond GM products, Edmunds has gone on to acknowledge the public’s agreement with our assessment. Edmunds’ new Launch Breakthrough Awards are given to ten vehicles analyzed through 18 criteria. Many include business measurements such as profitability, sales, and dealer profit margins, while others are more consumer centric, such as consideration, ratings and awards.
54 vehicles were eligible for the award in 2010 and ten cars drove away winners. Half of these were created, engineered, and manufactured by General Motors. The usual sales headliners from GM were all present. The list honored LaCrosse, Equinox, Terrain, SRX and Camaro. Two Toyota products, two Ford products and a Porsche rounded out the list.Eligibility was determined by a complete redesign or refresh between January 1st and December 31st, 2009. The vehicles were also required to sell at a rate of at least 100 units per month.
The Camaro took the number one spot; a clear winner, it maintains its initial sales success and continues to beat GM’s projections. Jessica Caldwell, Senior Analyst for Edmunds said that what’s even more impressive is that the other “top-ranked vehicles in this survey did not have an historic nameplate or an established fan base, but are still overcoming tough market conditions to resonate with consumers.”
The Equinox (which took third place) is popular with consumers and is difficult to keep on dealer lots. Production capacity has been increased three times and the CUV is a strong conquest vehicle, winning over consumers from other brands (half of Equinox trades come from non-GM brands).
Without further ado, here’s Edmunds’ Launch Breakthrough Awards list for 2010:
- Chevy Camaro
- Porsche Panamera
- Chevy Equinox
- Ford Fusion Hybrid
- Cadillac SRX
- Lexus RX 350
- Buick LaCrosse
- Toyota Prius
- Mercury Milan Hybrid
- GMC Terrain