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Chevrolet Empowers Salespeople With New Dealer App For iPhone, iPod Touch, iPad

iPhone, iPod Touch, iPad, and iChevrolet? No, Apple isn’t working with The General to create a car for Chevrolet, but GM has created a new app for the iPhone, iPod Touch, iPad called Chevrolet Dealer that allows salespeople to show customers Chevy cars, trucks and crossovers, trim levels, options, financing, search dealer inventory, and submit and retrieve quotes on vehicles.

“Chevrolet Dealer allows us to spend less time behind our desks and more time on the showroom floor with our customers,” said Joel Smith, retail operations manager at Hendrick Chevrolet in Cary, N.C., where the pilot of Chevrolet Dealer began July 9. “Our customers have been wowed when we are able to show them video and help them choose options, all on the iPhone.”

Chevrolet Dealer is being tested in select Chevrolet dealers and will be released across the nation later in the fall. This makes GM’s bow tie brand the first automaker to pilot a sales app for Apple’s ecosystem of mobile devices.

Whether the app will be available to the general public and whether it will function outside the United States is something we don’t know at this point – and GM didn’t respond to our request for such info at time of publication. We will update this article as soon as we hear back from the fine folks at The General.

The GM Authority staff is comprised of columnists, interns, and other reporters who provide coverage of the latest General Motors news.

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