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The New General Motors = New Company + New Culture

Too many meetings: that’s one of the negative qualities synonymous with the old GM. Ironically, GM’s field representatives – the people in charge of dealer relations – haven’t convened in a decade until the 1,000-person team assembled in Detroit in April.

During the meeting, the field reps visited GM’s Tech Center in Warren – most of them for the first time in their lives. This is unacceptable to car-guy-turned-executive Mark Reuss, President of GM North America, who believes that a strong company begins with everyone being on the same page.

“We were still selling a lot of cars, but we were not one company,” Mark Reuss told Automotive News in a recent interview.

Reuss then went on to do something else abnormal to those entrenched in old GM culture: he asked California field representatives for their input on a plan to improve GM’s performance in Los Angeles over the next two years.

According to Automotive News, Reuss got an e-mail an hour later than read “Wow. Do you think we could really do this?” Reuss explained by saying that “We’ve got good people, but no one’s asked them.”

We’ve said this before and we won’t hesitate to say it again – the New General Motors is here to succeed. It has the right people in place to make the company’s goals a reality. Because of this, there’s never been a better time to be a GM fan.

[Source: Automotive News | Image Courtesy of RickM2007 on Flickr]

GM Authority Executive Editor with a passion for business strategy and fast cars.

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