The Nissan Leaf is kicking the Chevrolet Volt’s butt… at least that’s what the online world is saying. Google trends shows the number of searches and stories for the Leaf is double the amount of those for the Volt. As of this writing, the Nissan Leaf fan page has about 70,000 fans while that of the Chevrolet Volt only has about 24,000.
If you think this doesn’t translate to actual sales, let’s take at look at official interest lists for both vehicles. The Nissan Leaf has nearly 130,000 names on theirs; the Chevrolet Volt – about 42,000.
The GM Authority Take
Since neither vehicle is on sale yet, the real question here is whether this predicts actual sales numbers for the Leaf and Volt. Does it predict that the Leaf will be a much bigger success than the Volt (in terms of sales volume)? Probably not. All it tells us – at least right now – is that Nissan’s promotion (read: advertising) team has done a great job marketing the upcoming all-electric hatch. But do these results foreshadow what we should expect in the coming year? Maybe.
Perhaps people are still sore about the U.S. Government bailing out GM. Or perhaps the reason for the large discrepancy in online fan bases is the fact that the price tag for the Leaf is about $5,000 less than that of the Volt (even lower in certain states).
And even though the Leaf is a pure electric and the Volt is a plug-in hybrid that has a (much) longer range (that results in the higher price), consumers may not be able to differentiate between the two models at this point in time.
So how will these online world results affect sales? We’ll have to wait ’till both vehicles go on sale later this year to find out! Bring it, Nissan![Source: Autoblog]