After seeing a 439 percent increase in sales over the same time period last year, General Motors will ramp up production of the reborn SRX crossover. The production increase will most likely happen sometime in the fourth quarter of 2010 at GM’s Ramos Arizpe plant in Mexico, where the Theta Premium-based SRX is produced.
The increased popularity of the SRX may not be the only factor responsible for the production ramp up, since GM has reopened nearly 500 dealerships that were denied reordering privileges for the past year. Currently, inventories of the 2011 SRX are at a 57-day supply, vaguely below the preferred 60-day target. As more orders come in to more dealerships, the 57-day supply may quickly run dry.
“They all want SRXs right away,” said Kurt McNeil, Cadillac’s U.S. Sales Chief in an interview with Automotive News.
GM introduced the redesigned two-row, five-passenger CUV last summer and had the Lexus RX 350 and Mercedes ML350 directly in its crosshairs. The standard engine is (a rather anemic) 3.0-liter V6 good for 265 horsepower. The up-level engine is a 2.8-liter turbo that makes 300 horsepower. AWD is available, but no matter what engine you opt for, electronic tilt or telescoping steering wheel is not even an option – a rather disappointing fact for a Cadillac.
We recently got some wheel time behind Caddy’s new lineup – including the new SRX, CTS Sport Wagon, and Escalade Hybrid – at the Cadillac Culinary Challenge Test Drive. You can see our initial impressions of all three models here.[Source: Motor Trend]