General Motors Sets Aim On Audi Interiors
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Interior of 2010 Audi A8
The one sticking point of most, if not all, General Motor vehicles is the interior. From the Camaro’s utterly uncomfortable Camaro steering wheel and use of hard plastics to the abomination that is the interior of the Corvette, GM’s interiors leave something to be desired. Truth be told, GM has been improving its interiors, albeit at a pace that’s arguably slower than the rest of the industry.
And that’s why we’re glad to report that in an interview with Inside Line, Karl Stracke, GM Vice President of global engineering said:
“We’re not yet at Audi quality. I want to be at Audi quality. Audi is the benchmark for interiors.” He went on to say, “I’ve driven the Corvette Grand Sport and I like it a lot, but the interior is not convincing.”
Stracke explained that he and his engineering team are putting more emphasis on keeping up with the competition – spending every Friday at the GM proving grounds driving vehicles from rival manufacturers.
The GM Authority Take
With interiors like those in the Buick LaCrosse, Cadillac CTS, and Chevrolet Equinox, GM is surely moving in the right direction. However, our favorite automaker still faces a few hurdles such as build quality, design, and better-quality materials. Stracke has set a high bar for GM’s interiors and we hope The General surpasses it. The question on our minds, however, is when?
[Source: Inside Line]- Sweepstakes Of The Month: Win a Corvette Z06 and 2024 Silverado. Details here.
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Bout time they woke up! Audi has been my fave of all interiors. Had a 2003 A4 Avant 3.0 Ming Blue, w/ Beige. Car was very nice to be in!
Absolutely! Audi interiors are top notch! They have that perfect balance of design and quality that’s very unique in the industry!