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Remember those early reports saying that Chevrolet’s newest tagline would be Excellence for Everyone? Well, they were wrong.
It turns out that the bow tie brand’s newest tagline is infact Everyone Deserves Excellence. That’s a pretty big difference, even though only one word was changed. You can hear the newest motto Chevrolet’s all-new RedX ad after the jump (wait until the very end). And after you’re all done, let us know what you think in the comments!
It would surely be interesting to see whether Joel Ewanick, new marketing chief at GM North America, will make any changes to the slogan once he gets settled in his new office.
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