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Advert: Would You Ever Know This Was An OnStar Ad? We Didn’t!

I saw this in the local paper and – after attempting (and failing) to read it as a regular article – realized it was an ad for OnStar. This is a very interesting ad – at least to yours truly (who rarely picks up a hard copy newspaper).

It appears that the goal is to draw readers’ attention with a  locally-relevant headline – in this case – Coastal Cities Brace Themselves For More Hurricanes (yours got this paper in south Florida). Upon realizing that two articles are unreadable due to the scrambled words, the intention is to focus attention on the short article in the bottom right titled Dangerous High-Speed Chaces Could Come To And End. This short story is, as you would expect, explains the benefits of OnStar’s Stolen Vehicle Slowdown feature.

As typically seen in other OnStar print ads, the tagline at the bottom reads

We’re working with police to take speed out of high-speed chases.

What do you think of the ad? Is it effective? Before you let us know in the comments, keep in mind that his humble writer didn’t immediately realize it was an OnStar ad; the only reason I kept it around is because of the OnStar logo.

GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comments

  1. So we pay for the police through our taxes and then we have to pay On-Star to help the police? I refuse to pay for any “make work” projects at GM. Secondly, is putting a full page add out to make this point really spending the tax payers bailout money wisely? Perhaps we’ve just found a new topic for the next Debate!

    Reply
  2. I think we can work that angle! Good thinkin’!

    Reply

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