Here’s a little-known marketing secret: satisfied customers usually provide very little word of mouth, but those customers who are truly dissatisfied really get people talking. And it takes 12 positive visits/experiences to overcome a single bad one. General Motors is trying to combat this by providing 24 vehicles to GM employees at 40 North American manufacturing facilities for overnight test drives as well and ride-and-drive events.
The GM Vehicle Plant Tour, as the program is being called, will run from March to December 2010 and will stop at 40 different plants. All 40 facilities will be North American plants which include assembly, powertrain, stamping, and metalworking for each of the six vehicles on the tour. The cross country program was kicked off on the first of March.
Developed and run by UAW employees and salaried members, the GM Vehicle Plant Tour was piloted in the Flint Michigan area last year by the GM Vehicle Advocate Program. This venture aims to promote vehicles through word of mouth and personal experience between GM employees and their friends, family, neighbors, and greater communities. The program is similar to the Company Vehicle Ambassador Program launched by GM corporate earlier in 2010 wherein GM employees are able to take home launch vehicles and supporting materials.
By the end of the tour, the Buick LaCrosse, Cadillac CTS Sport Wagon, Chevrolet Camaro, Equinox, Malibu, and GMC Terrain will be exposed to over 40,000 employees and countless community members. GM employees are encouraged to let friends and family drive said vehicles as long as employees are present.
The program will run through the Tonawanda, NY, Arlington TX, and Defiance, OH plants this month. So if you don’t know a GM factory employee, our suggestion is to find one within the next nine months and request a test drive. Or visit your local Chevy, Buick, GMC, or Cadillac dealer.
We have a gallery and the full presser after the break!
Comments
After 12 years of working for GM as a General Supervisor and the Plant Chairman of the Professional Managers Network for Moraine Assembly I thought I knew GM. Our Plant was one of the Best we won several Harbor reports and we were far ahead of any other plant I was able to visit. We got along and we broke records. Our Plant shut down in Dec. 08. I was transfered to AC Delco Columbus Ohio- what a total disaster. We were treated like outcasts, all 5 of us. We were not welcome and the management team from the 7th level in HR down were very unprofessional. It did not take long to figure out why- Lots of rumors and secrects. The plant manager left the day I got there and was given a job in Michican. He should of erased the messages on his company nextel between himself and the HR rep. They were an item…..Also his best friend who was the 6th level in Quality (moved to this job because of his inablity to be professional and was going to get fired) had an affair with a temp. The Temp left her Husband and it was a full blown fling. The plant manager in another attempt to take care of his buddy, made the temp a cleark. The cleark job just could not make it after he left because she was replaced with a Moraine Assembly salary transfer. She was put back on as a temp. Now they are married and guess what,she was hired the first day that she reported to Memphis as a temp. My point is this is what Ac Delco is about- I was told I could never transfer back in to the Assembly plants and I would most likley go to Memphis. If I would of went to Memphis which one of their 10 year seniority General Foremans would of lost their jobs? All of the Moraine Assembly supervisors that went to Memphis are now back in Assembly and I work for a new company. Am I bitter, of course I am. We take care of our sneaky spinless cheaters in management. The honest hard working ones that know how to build a vehicle were lied to just to keep the lying team together. Mike Neace
Mike, as a as a General Supervisor and the Plant Chairman of the Professional Managers Network for Moraine Assembly, I would have (not would of) thought you’d be more interested in sharing insight of the operations of the organization, but clearly you were much more interested in office space drama and getting involved in perpetuating gossip instead of performing the job you were hired to perform.
If you were truly a General Supervisor and the Plant Chairman of the Professional Managers Network for Moraine Assembly, your message clearly exhibits highly unprofessional behaviour. Your choice of “Would of” instead of “Would have” demonstrates an education level of grade 6, at best. I can only assume you slipped through the cracks of the interview process, or your message is a complete fabrication. If I am wrong on both of these accounts, then I can only say that you are part of the problem, not the solution.
paul mike is a great friend of mine. he had a lot of friends in moraine assembly. his message exhibits his honesty and integry as the peason that i knew in moraine assenbly. he graduated school unlike your high level of knowledge of his past. you are wrong on them both . i have also had to put up with the b.s. of what takes place when one of the non uaw workers shows up at a uaw toted plant. you didn’t have to put up with the extreme predjice that takes place when it is known thath you are a non uaw union represented plant transfer or a person trying to find a job in this 5th world cesspool called the USA. he is not part of the problem he is telling you what it is. part of the problem is you.he is telling you what the one of the problems that he has/had to deal with. why dont you grow up, or at least try to read better.
Hey Mike Nease TYGRE here. Congradulations on telling it like it is. Yeah us workers at moraine assembly was dismissed on the grounds of total greed in the wake of the uaw take over of the auto manufacturing in the USA. You probably guessed that the media had a field day with everyone from moraine assembly workers by saying that we were all overpaid, drunk, drug addicts that never came to work. Well 3% of the workers was drunk or drug assicts; or worse both. 97% of the others wasn’t. But we both know that. One of the best? You should be ashamed of your self W WERE the best. If it wasn’t for us giving up our 3% profit sharing checques saturn would have gone out of buisness, dude. Hell man we worked better that the mexicans in there. you have every right to be bitter brother don’t ever forget it. LONG LIVE THE WORKERS OF MORAINE ASSEMBLY!.
hey mike nease, tygre here. congradulations on telling it like it is. hard to believe that fact that somebody would tell the truth in the world of automotive production in the USA. ever since that uaw takeover of the automotive world in the usa. we got along and broke records. that is a no-no to every uaw plant. we were far ahead of any other plant.hahahahahaha. the tb ext plant moved at a staggering rate of what again 35 tph? when we were going at 50 plus per hour. those crybabies couldn’t handle real work. granted that the ext plant was a joke anyway. since the uaw convinced detroit that there wasn’t any money for moraine anymore because it figured out that it was ok just to push out of the way for hummers and big trucks that got worse gas milage than ours did. you know too that when the 360 came out it was too big. not our (moraine that is) idea that the car grew to that size. the problem was the fact that moraine had a better product made there in moraine than the uaw had all over. notice that all of the full size trucks didn’t get any bigger, just ours? here is a past idea too late to be reconized by the uaw the t-blazer replacement ,the cuv what ever the heck its name is should had been given to moraine assembly it would have taken off. and would have been selling like hotcakes. instead of some nameless forgotten soon to be has been. bitter; dang right! you have every right to be. and DON’T FORGET IT. I WON’T EITHER. heck man remember the fact that the uaw and the media made us moraine assembly workers out to be overpaid, drunk, drug addicts that didn’t know how to work or show up.—100%of the workers…… a break down: 97% was the honest hard workers just that, honest hard workers. 3% OF THEM WERE. DRUNK OR DRUG ADDICTS; or WORSE BOTH. I ‘m proud to say that I own one of our products. LONG LIVE THE WORKERS OF MORAINE ASSEMBLY!. remember the truth we were the best no one beat us not even the mexicans, dude not even the mexicans. if it wasnt for us giving away our profit sharing checks saturn would have folded.
hey mike my e-mail address is [email protected]. mail me when you can.tygre