Suburban Dresses Up For Its 75th Birthday7
What do you get when you cross an Escalade with a Suburban? No – you actually get Chevrolet’s Suburban dressed up in a White Diamond Tricoat sheetmetal suit and a cashmere leather interior. Dubbed the Chevy Suburban 75th Anniversary Diamond Edition, GM is celebrating its longest running model name the longest-running nameplate in the entire industry by commemorating 2,570 ‘Burbans with a plethora of standard stuff, including unique badge-work and celebrative stitching.
Notable features of the Chadillac Escaburban include the previously noted White Diamond Tricoat paint, stitching and cashmere leather, on top of (ahem), 20″ 5-spoke chromed wheels, XM Satellite Radio, rearview camera, integrated navigation radio, Bluetooth phone connectivity, rear park assist, second row entertainment system, heated and cooled front seats, remote vehicle start, and adjustable pedals. The Diamond Edition is identifiable by the chromed out roof rails, the 75th Anniversary badge on the C-pillar and steering wheel, the commemorative floor paneling, and – of course – the exclusive/awesome paint.
There’s no better way to celebrate a nameplate older than the entire Volkswagen brand. Here’s to another 75 years for American SUV that big families love and hippies hate.
Check out GM’s presser after the break.
2010 Chevrolet Suburban 75th Anniversary Diamond Edition
2010 Chevrolet Suburban
At 75, Chevrolet Suburban is the Longest-Running Nameplate in US Auto History
CHICAGO – The Chevrolet Suburban, the venerable hauler of people and cargo that debuted in the Great Depression, celebrates its 75th anniversary this year as the king of continuous U.S. automotive production.
No other nameplate has been around longer without at least some time off.
“Having been a part of our automotive landscape for three-quarters of a century, the Chevrolet Suburban embodies the traits that have come to define the American SUV,” says Leslie Kendall, curator of the Petersen Automotive Museum in Los Angeles.
“Its longevity in the marketplace speaks to both the resourcefulness of the original design team and the good judgment of the decision makers at General Motors who knew better than to tamper with a winning idea,” Kendall said.
The idea for the Suburban was born out of a need for a heavier-duty, truck-based wagon. Through the early 1930s, most manufacturers offered car-based wagons for professional use. Open models with windows and rear seating were known as depot hacks, and were used to ferry passengers and their cargo around train stations and boat docks. Enclosed models, typically without rear seats, were known as sedan deliveries.
Chevrolet began experimenting with an all-steel wagon body mounted on a commercial chassis in the mid-1930s, and the Suburban Carryall was launched in 1935. The original Suburban could seat eight, while easily removable seats provided a large, 75-inch-long by 77-inch-high (1,905 x 1,956 mm) cargo area. The heavy-duty chassis of the Suburban increasingly found favor with professional customers, including the U.S. Armed Forces during World War II.
The foundation of strength and capability that propelled the brand for more than seven decades is still evident today. The 2010 Chevrolet Suburban seats up to nine, or can accommodate 137.4 cubic feet (3,891 L) of cargo with the second-row seats folded and third-row seat removed. With the standard Vortec 5.3L FlexFuel engine and fuel-saving six-speed automatic transmission, Suburban half-ton models can tow up 8,100 pounds (2,674 kg). Suburban 2500 models offer a 6.0L/six-speed powertrain combination and a maximum towing rating of 9,600 pounds (4,354 kg).
A 75th Anniversary Diamond Edition Suburban goes on sale early this summer and is limited to 2,570 units (including 350 for Canada and other export markets). It is distinguished by a White Diamond Tricoat exterior color and Cashmere interior, along with unique 20-inch chrome-clad wheels and new roof rack rails.
The anniversary models are equipped with LTZ content, including a comprehensive package of safety-minded technology, an integrated navigation radio, a one-year subscription of XM Satellite Radio with NavTraffic, Bluetooth phone connectivity, a rearview camera system, rear parking assist, remote starting and adjustable pedals. Leather-covered seating is standard, with heated and cooled front seats, and heated second-row seating. Optional equipment includes a DVD-based rear-seat entertainment system, articulating running boards, a sunroof and Side Blind Zone Alert.
“Times have changed, but the Suburban remains a fixture in the industry for private and professional customers who need truck-like towing capability with maximum passenger and cargo space,” said Jim Campbell, Chevrolet general manager. “The Suburban’s core capabilities and dependability have remained constant for more than seven decades and generations of people know that a Suburban will haul people and their gear.”
For more information about the history and capability of Suburban, please visit: Chevrolet Suburban At 75: A Historical Look At An Industry Icon. For more information on the Petersen Automotive Museum, please visit www.petersen.org.
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I feel GM could’ve done more for this mile-stone of a day. Like come out with a whole new look all together, or like a limited vintage looking one. but looking at this, Escaburban, it leaves me saying one thing:
I’ll take two please.
Agreed across the board! Only thing is, I still feel the Silverado is the least attractive truck on the market. But perhaps it’s just the most bland.
At the beguinning of May 2010, I was all set to go on a Volvo XC70. Couldn’t find the one I wanted. Then life changed and I suddenly found myself looking @ a Suburban and a Grand Sport Vette Convertible in triple black. Dealer tried to manipulate me and get me to go w/ Summit White w/v Ebony LTZ. I wanted Silver. Then I saw this thing and , damn it if things didn,t change again! I am no longer talking to THAT dealer! He never mentioned this unit coming, and he tried to get 6700.00 more from me than he was entitiled to ! Shame, Shame, Shame!
Nice! The Suburban is already beautiful as it is – but the Diamond Edition makes it that much better!
PS: what a coincidence – we have the 2010 LTZ in the GM Authority Garage this week and will be shooting the review video shortly!
Congrats on your Suburban! Send us some pics whenever you can!
I wonder how many 75th K Burbs will be sold @ list or more because of the low production numbers. I’m a little tired of some of the “jackasses” out there trying to make a quick buck.
Well, that’s the retail/dealer distribution system for you in general – every automaker is guilty of having a salesperson in a dealership try to stuff you with as high a price as possible.
That’s why I proposed that GM buy out all of its dealers and run the dealer network as company-owned stores. We discussed the entire issue on our podcast right here:
I had a lot of Corvettes of jeeps and a “Grown Up” in the suburbs is the perfect vehicle for me at this time. My black LTZ seems to be everywhere, because it raises the Secret Service / impression of government.