In the wake of this totally gloomy economic downturn, GM has decided to put its money where its mouth is. Like its major competitors, GM is going to invest a large amount of money into its ever popular GMC Sierra and Chevy Silverado models for the 2012-13 line up. How much money, exactly? How about $1 billion to start!
It’s a known fact of life that U.S. pickup truck sales are directly related with the housing market: as the amount of homes being built increases, so does the sale of trucks. And though many view the struggling truck and SUV market as a sign of the times, many optimists like myself feel that not only will there always exists a market for such a vehicle in this country, but that the market will in fact someday improve. Apparently, GM Chairman and CEO Ed Whitacre felt the same way when he gave the project his “thumbs-up.”
If you recall, both the Sierra and the Silverado were both completely redesigned for the 2006 model year, but Ford and Dodge were quick to counter with some updates of their own. As such, GM believes that a model redesign is necessary to remain competitive in the ever-weary yet ever-competitive truck and SUV market.
Not only does GM need to keep an eye on their domestic counterparts, but the import market as well. Toyota’s Tundra has posed a real threat to the domestics, but recent sales numbers have taken a beating.
Though we aren’t really sure when the economy is going to turn around, it sure is nice to know The General has a promising future ahead for what I consider to be this country’s “bread and butter” – the pickup truck!
Check out our high-res galleries of the 2010 GMC Sierra, Sierra HD, and Chevy Silverado after the jump!
2010 Chevrolet Silverado
2010 GMC Sierra
2010 GMC Sierra HD