Having experienced a 33 percent year-over-year increase in retail sales, Buick is on a roll. The all-new LaCrosse is selling very well (year-over-year sales are up 238 percent) and has most recently been nominated for the North American Car of the Year award. The Enclave CUV is doing its fair share in revitalizing the brand, with sales having increased by a full third compared to November 2008. And to top it all off, reaction to the new Regal mid-size sedan has been nothing but positive.
Our sources have let us know that GM is hard at work on a coupe for the Buick line-up in order to continue the brand’s renaissance:
Harking back to the mid 90s, we’re told GM is looking to resurrect the Regal Coupe nameplate with a two-door version of the recently-unveiled Regal sedan. The coupe will contain a few modifications, with our sources likening the design changes to those of the Lexus IS sedan and its hardtop convertible counterpart, the IS-C. We’re told that GM is working to bring the Buick coupe to market in time for the 2013 model year and that GM Europe is responsible for the engineering. Opel is expected to get the rumored model as the Opel Insignia Coupé.
The GM Authority Take
We welcome the addition of a coupe to the Buick line-up wholeheartedly. For starters, such a model would do wonders to further decrease the age of Buick buyers – one of the brand’s major goals going forward. A two-door version of the Regal would work to put the “sexy” back in the brand since, after all, that’s what coupes do for most automotive organizations.
On the financial front, we think GM would do well to manufacture a Regal Coupe: it would use the Epsilon 2 architecture of the Regal sedan and can even share many components with our proposed Chevy Malibu coupe. Both instances of component sharing would contribute to a solid business case for the Regal/Insignia Coupe (translation: GM will make a hefty margin on every model it sells).
On top of that, an Opel Insignia Coupé is a move that makes perfect sense to us, since the Regal sedan is the Opel Insignia in all but name.
Our very talented graphics artist Hakim Givens took it upon himself to make these renderings of the Buick Regal Coupe, so go ahead and feast your eyes on the beautiful 2-door in our dream GS trim.