We just reported that upon releasing its November 2009 sales results, GM also let us know that nearly 50 percent of Equinox buyers traded in a non-GM vehicle.
To our luck, we also found out that the new hot-rod on the block – the all-new Chevy Camaro – is just as much of a sales conquest success as the Equinox, with VP of Sales Susan Docherty saying that 50% of Camaro buyers “traded in a competitive vehicle.”
As if that isn’t enough, the new Camaro has sold 35,000 copies and has outsold its cross-town rival, the Ford Mustang, for six consecutive months.
Again, we can’t emphasize enough how important conquest (also known as switcher) sales are to The General at this point in time. We hope GM continues the trend of taking sales away from competitors and, with the amount of class-leading products coming from The General, there’s no reason why this shouldn’t continue to be the case. That said, GM still has a lot of work to do in the foreseeable future and beyond.[Source: GM]