Marketing Lesson: Chevrolet Volt To Star In A Nationwide School Assembly

by Alex Luft
— Nov 24, 2009

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Chevrolet will soon host a nationwide school assembly that will focus on the much-anticipated Chevy Volt EV. The event will be held on Monday, November 30th at the middle school campus of the Harvard Westlake School in Los Angeles and run from 9:40 a.m. to 10:30 a.m. PST.

About 800 students will be present at the show-and-tell , while thousands of peers across the country will join them via the web. Schools may register to watch the live video webcast at here by 10 p.m. PST November 29. Registered teachers will receive instructions on how to join the webcast and submit questions live (along with a free lesson plan). The general public and classrooms that do not pre-register will still be able to access streaming video of the assembly at the Chevrolet Voltage website. The assembly will be recorded and available for retrieval at a later date.

What will the presentation cover? According to Chevrolet,

“The presentation from 9:40 a.m. to 10 a.m. PST will cover the basics of electricity, including why it’s important and how this common energy source can be used to transform the way we drive. From 10 a.m. to 10:30 a.m. PST, participants from across the country will have an opportunity to ask questions, while the Harvard-Westlake students engage in their own question-and-answer session outside around the Volt and a technical display of the vehicle’s chassis.”

GM Authority’s Take

This is great on all accounts: we’re all for educating students and the general public outside the classroom which – in today’s day and age – is as important as ever! But besides the educational factors, this is an excellent marketing opportunity for Chevrolet and the Volt!

I have a felling that the educational material will incorporate more than a few references to the Volt and how it’s great for the world, the environment, the students, and their families. What I predict will happen is the students will end the day with a very positive image of the Volt and Chevrolet as a whole, telling their friends and relatives what they learned and why the Volt is great. This, in effect, will create positive buzz around the brand and the Volt – a very desirable scenario for Chevy and GM. So it’s kind of like the “get ’em while they’re young” scheme, only this time everyone really wins!

Click past the break for high-resolution photos of the 2011 Chevrolet Volt!

[Source: GM Media]