2017 Chevrolet Colorado Z71 Hurley Concept
The Colorado Z71 Hurley Concept is a concept pickup truck introduced by Chevrolet at the 2016 Specialty Equipment Manufacturers Equipment Association (SEMA).
The show truck is based on the Colorado Z71 Crew Cab and was developed as a result of a collaboration between Chevrolet and surfing brand Hurley “to get surfers and their gear around with functionality and style.” Chevy and Hurely describe the concept as the “ultimate wave wanderer” that “also serves as a mobile beach command center”.
“Colorado is a lifestyle enabler and the Hurley concept demonstrates the personalization possibilities for one of the most thrilling sports,” said Jessica Rogers, Colorado marketing manager. “With Chevrolet Accessories parts, the sky — and the surf — is the limit when it comes to tailoring the Colorado to your work or recreation interests.”
The Chevy Colorado Z71 Hurley Concept is equipped with:
- Custom carrier system that mounts a pair of Pyzel surfboards on the roof
- Custom Bimini-style bedcover that provides shade on a sunny beat
- Bed-mounted Thule rack that serves as a wetsuit drying rack and storage of drinking-water contains
- Concept lifted suspension
- Painted in Seafoam Green exterior accented with subtle, tone-on-tone Hurley graphics and skidplates with the Hurley logo
- A number of Chevrolet accessories, including:
- Water-resistant seat covers made from advanced ventiprene, a breathable and quick-drying material similar to the neoprene used in surfing wetsuits. The material is perfect for jumping into the vehicle with wet boardshorts. The Khaki Green and Sand Dune-colored material is also on the armrests and door panels.
- The rest of the cabin is accented in Khaki Green and Sand Dune trim and green accent stitching, while the Hurley logo is integrated in the headrests, sill plates and floor liners.
- Features already standard or available on the second-generation Chevrolet Colorado vehicles currently in production, including:
- 4G LTE Wi-Fi hotspot, enabling beachgoers to stay connected to weather and surf reports
- Z71 trim level, which includes:
- Automatic locking rear differential for greater traction off the highway
- Transfer case skidplate that provides more protection when the pavement ends
“This concept is all about functionality,” said Ryan Hurley, creative director for Hurley. “When we discussed the project with Chevrolet, we didn’t want just a truck with our logo on it. It had to offer solutions for the challenges surfers face at remote locations and that’s exactly what it delivers.”