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The General’s four brands recorded 207,028 total sales in the U.S. market for the month of February 2011, representing a surge of 49 percent compared to their performance in total unit sales a year ago and a 70 percent gain in retail sales, which is a new record for The General in retail sales growth though these major gains are widely attributed to increased sales incentives.. Total sales for the year now tally at 385,924. Continue tracking.
Scoreboard – Camaro: 71,521, Mustang: 64,171. As of the end of October 2010, the Chevrolet Camaro ha taken a commanding sales lead over the Ford Mustang, a lead that will most likely not be lost by year’s end. Continue reading.
Unlike the leaves, The General’s October sales numbers did not fall (though they stumbled a bit in September.) During the past month, GM has posted a 3 percent year-over-year sales boost, with sales totaling 183,392 units, up from 177,603. This tallies up the 2010 domestic grand total for General Motors’ “Core” brands at 1,717,114 units year-to-date. It’s still not as much as GM is selling in China. Continue reading.
The Michigan State Police have released their preliminary results from their vehicle evaluation just last month. And the results are very close indeed… Continue Reading.
Taking its “May The Best Car Win” Program to the next level, GM is launching two experimental marketing programs for its core Chevrolet brand.
The first program takes advantage of GM’s presence at some 30 auto shows around the U.S., and will coincide with the annual events. It will allow show attendees to test drive GM vehicles against those of competitors.
According to Steve Tihanyl, GM general director for marketing services, alliances, and branded entertainment, “What we are trying to do is leverage the period of the auto show to create this experience.” In fact, “One thing we know about auto shows is a lot of people who come will be in market in zero to 12 months.”
Keep reading after the jump! (more…)
GM is offering zero percent financing for sales that occur during the month of March. Interestingly, GM’s announcement comes days after Toyota introduced the same incentive to help alleviate the sales dive experienced by the automaker due to recall afflictions and PR atrocities. When coupled with GM’s exclusive sales incentives for disgruntled Toyota owners, it becomes clear that The General is making a commitment to conquer as much market share (from Toyota and company) as possible.
The zero percent financing move is said to cover roughly 55 percent of all 2010 GM models currently on sale. Moreover, The General is also offering 0 percent financing for 72 months on remaining 2009 model inventory. In total, both incentives cover about 97 percent of what’s left on dealer lots.
Top top it all off, March is also Chevy and GMC truck month, with GM Vice President of U.S. marketing, Susan Docherty, saying “We’re going headstrong into truck month for both Chevrolet and GMC, which is a traditional play that we have normally done during March.”
But not only is March truck, reading, and college basket hoops month, it also marks the end of the first quarter of the year. Both GM and Toyota are most likely striving to capture as many last-minute sales as possible before the quarter comes to a close in an effort to have as strong a bottom line as possible. If GM succeeds, it will pile onto the previous booming months of January and February.
[Source: Automotive News via Autoblog]
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