TRENDING NOW:
Joel Ewanick, The General’s recently appointed global marketing bawss (pronounced “boss”) has used his authority to the fullest extent and officially appointed none other than Chris Perry, Chevrolet’s current marketing chief to the new role of vice president of U.S. marketing — overseeing Buick, Cadillac and GMC as well as Chevy. Perry will be filling in the space Ewanick left behind when he began his new global marketing role December 2010. Filling in Perry’s old shoes is Rick Scheidt, who is the current executive director for Chevrolet product marketing. Perry is also the fifth executive over the past 18 months to assume the role of U.S. marketing VP. Perry will take on his new responsibilities starting February 1st. Continue for the presser.
Effective immediately, GM’s Vice President of marketing will have a whole lot more responsibility on his hands. Joel Ewanick will see an expansion of his duties on a global scale, becoming The General’s global Chief Marketing Officer while still retaining the responsibilities of his previous position as Vice President of marketing at GM North America. Continue reading for the press release.
“Chevy runs deep,” gangsta America! It does?! Continue reading.
Cadillac has announced that it has hired ad agency Carol H. Williams that will work in conjunction with Falon — Caddy’s creative agency of record — to develop a “fully integrated communications platform that will target African-American luxury car buyers.” Continue reading.
Since Oprah Winfrey’s $7 million giveaway of Pontiac G6 sedans back in 2004, the words “you get one, and you get one, and so do you” have become nigh impossible to forget. Today, Oprah may repeat the 2004 giveaway – only this time – the vehicle to be given away is rumored to be none other the Chevrolet Traverse. Continue reading.
Cadillac isn’t the only GM brand set to undergo an advertising overhaul: GM head of U.S. marketing Joel Ewanick recently revealed that new Silverado ads are on their way and they will play on the Chevy-Ford truck feud that is as old as either automaker. Continue reading.
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