We know the fate of Pontiac and Saturn. We know that Saab is taking off with Spyker while Hummer, the uber American SUV brand, is close to becoming a Chinese-owned entity. Yet secretly somewhere inside, we wish GM had room for all of these brands.

Let’s step into the Twilight Zone of GM proposals, imagine that I just became the owner of all four of GM’s departed brands, and started another major American automotive company. I want to succeed where GM failed. Assuming I will have access to GM’s engines and platforms – future and dormant, here’s how I’d do it, brand by brand. (more…)