Some of you might better know him as Morpheus — regardless, Cadillac has selected Laurence Fishburne to voice over what the brand is calling the (fiercely named) “Red-Blooded Luxury” campaign. We’re not sure whether that name will also double as a tagline, but we do know that it will be the first effort from Fallon Minneapolis, Caddy’s latest advertising team. Hopefully Fishburne doesn’t scare away Tim Allen, who has been doing great with Chevy. Expect the first ad of the campaign to air during the Rose Bowl football game January 1st, where this writer hopes to see a Big 10 team win a bowl game for a change. Continue reading for the press release.