If the Toyota Camry’s status as best-selling passenger vehicle in the US for the last several years is impressive, then the Holden Commodore is outright amazing. The Zeta-based series of GM’s Australian arm has been the top seller in the country for fourteen (1.4×10^1) consecutive years. Official numbers from Australia’s Federal Chamber of Automotive Industries indicate Holden sold 44,387 of the domestically produced Commodore in 2009, maintaining the lead it has held since 1996.
The Commodore, introduced 30 years ago, was not alone in celebrating gains. Holden sold 119,568 vehicles in Australia in 2009, good for 12.8% of the market, second behind Toyota. Sales were 20% greater last month than they were a year ago. Moreover, the Cruze sold 12,590 units since its launch in June; the Captiva (aka Saturn Vue) sold 11,504 units, a 14% increase over 2008; the Colorado 4×4 sold 11,002 units.
January 2010 numbers further suggest increasing momentum for all of those models as well as the Barina, which sold 1,379 units in January. Holden’s Director of Sales and Marketing, John Elsworth, called January the best month on record since the same period in 2007. The Sydney Morning Herald notes that while the end of a tax break for small businesses limited sales somewhat, the strong results nonetheless will improve consumer confidence.
[Sources: GM 1, GM 2, Sydney Morning Herald, Automotive World]
Alan Batey, chair and managing director of Holden, recently indicated that a hybrid Holden Commodore was not a high priority and would not be seen before 2013, although he was notably tight-lipped about development plans in the interim. Holden, a subsidiary of GM since 1931, heads The General’s vehicle operations in Australia. The announcement comes as Toyota prepares to launch its locally-made Camry Hybrid in the next couple of weeks. The news represents a reversal of previous statements by Nick Reilly, GM’s Asia Pacific division president. In May 2008, Mr. Reilly indicated,
That [Commodore] could be one of the first hybrids you see and I would put a time frame on that of a couple of years.
A few months later, Mark Reuss, Mr. Batey’s predecessor (and now president of GM North America), suggested that Mr. Reilly had overstated the timeframe of a hybrid Commodore. He hinted that Holden’s priorities lay elsewhere, and that the marque was exploring alternatives like LPG, CNG, E85, and diesel to find a strategy that made more sense from the perspective of consumers’ pocketbooks.
It appears that Mr. Batey was generally non-committal in this discussion. He could neither confirm nor deny the current hybrid technology progress or the lack thereof. Whatever the status, he suggested that GM’s bankruptcy and the Australian automaker’s own financial difficulties put a damper on hybrid development. He did, however, say that Holden was still researching the best hybrid setup, whether that included start/stop functionality or any other myriad of features.
According to Batey, a mild hybrid is out. He discussed E85 possibilities in no more certain terms: Holden was looking to fleet customers who could maintain their own re-fueling stations because so few exist in the country. The company is also working with biofuel manufacturer and GM partner Coskata to create a waste-derived E85 program. Details were scarce as plans are covered by a confidentiality agreement. However, Mr. Batey did say that E85 is convenient because lack of immediate access to the fuel does not harm consumers. Interestingly, despite these hurdles, Saab was the first company to sell an E85 compatible car in Australia.
The General’s other fuel efficiency efforts remove some of the pressure to market a hybrid. A Holden-badged Volt-plugin is set to go on sale in 2012. Moreover, current Spark Ignition Direct Injection (SIDI) implementations, GM’s label for direct injection down under, seem to be keeping the Commodore competitive. Holden’s website indicates that the V6 Commodore Omega with SIDI gets better fuel economy than the 4 cylinder Ford Mondeo, six cylinder Toyota Aurion, four cylinder Honda CR-V, and the six cylinder Ford Falcon.
We’ll keep you abreast of developments as they happen right here on GM Authority.Be sure to check out the high-res gallery of the 2010 Holden Commodore VE SV6 after the jump.
[Sources: GoAuto.com.au, CarAdvice.com]
GM North America President Mark Reuss, who ran the show at Holden in Australia before taking the job here, is raising ears (and eyebrows) by considering the Holden Commodore VE-Ute for the U.S. market once again. North American production became stillborn this time last year when plans to of becoming a variant of the Pontiac G8 fell through. This time, Reuss is considering Chevrolet or GMC to carry the flickering torch to hold the model.
The Zeta platformed Ute is a hot seller in Australia, and according to a report and interview from PickUpTrucks.com, Ruess believes it would be “pretty attractive,” basing the assumption on the combination of utility and fuel economy. If the Ute reaches US shores, the pickup-car becomes that much closer to becoming a global model. Ruess can reinforce his proposition with the arrival of a (civilian) Chevy Caprice. The only variation of the Holden Commodore that is confirmed, which we knew far too briefly as the Pontiac G8, is the Police-issued Chevy Caprice.
Now, I’m not going to go on and say that this is Chevy SSR – take two, but it’s pretty darn close. The biggest question is, will the American consumer buy it? Sure the car (truck?) is cool, but it is entering a market where full-size pickup trucks take the number-one sales spot in the country. It’s very evident that ‘Merica likes its trucks big, that’s all there is to it. Sure this could easily be the most fuel efficient pickup this side of the Pacific by a wide margin, but can it tow 15,000 pounds? Or go off road? I mean, where’s the grit? How useful can it really be here? Plus, GM could easily put the money it will spend federalizing the Ute to a more practical use, like marketing. Still, it fits in with a brand like GMC better than the inadmissible Granite. Who knows, it might just work. Long live the Pontiac G8 Ute Chevy El Camino!
[Source: PickUpTrucks.com]
This awesome poster has been floating around the interwebs for some time, but we thought we’d publish it (for fun).
It’s interesting to see how GM has fared compared to the other big two American automakers, selling off or closing half of its operations. Of note, Daewoo and Holden remain full subsidiaries of The General.
Daewoo, the South Korean ex-conglomerate, is now part of GM’s global small-car engineering team (playing a big role in the design and engineering of the Chevy Spark).
Holden will continue to do what it does best – make high-performance rear-wheel-drive cars that the U.S. market won’t be getting any time soon (hopefully that will change).
Of course, the Saturn deal to Penske Automotive Group fell through earlier this week – so it looks like the Saturn space on the poster should be updated to “Phased Out in 2010.”
[Source: Mint]
It’s been almost three months since we discovered that the awesome RWD Holden Commodore (HC) will no longer be making its way to the United States – not in the form of the late Pontiac G8, nor in the guise of a Chevy Caprice. Now is as good time as any to look back and figure out exactly the reason GM made this decision.
One of the biggest reasons cited by General Motors for not continuing to import the Holden Commodore to the US under any brand is the company’s newly-founded dislike of badge engineering. GM’s chief executive officer is quoted as saying that he’s “not a believer in re-branding and re-badging.” That statement is – simply put – pure baloney. GM has been doing the badge engineering thing for decades, with such stupendous re-badge jobs as the Chevy Cobalt/Pontiac G5, Chevy Aveo/Pontiac G3, and Chevy Suburban/GMC Yukon/Cadillac Escalade trio, among many others. (more…)
We’re back to square one here – since once again we are talking about the Holden Commodore making its way to US shores. This time, however, Holden is looking to sell the Commodore as a police car in the U.S and it may not be a Chevy.
In an interview with Drive.com.au, GM chief Fritz Henderson said, “We’ve been working on a package for police applications. I just think that’s going to work. We’re pretty optimistic about it and that product will be sourced from Australia.” With some estimates suggesting that the US law enforcement contract could involve tens of thousands of vehicles per year, the deal could certainly prove worthwhile for Holden and GM.
Holden executives are believed to have been working on a proposal to sell the car to the Los Angeles Police Department. The LAPD is looking for a replacement for its fleet of aging Ford Crown Victoria sedans, which will be discontinued next year. (more…)
Update (huge thanks to all GMI forum members, including Bravada, Butz, Tagline, WishIHadATruck, and biggestGMfan): an interesting discussion on GM Inside News Forums has revealed that the original article might be inaccurate: the Tosca/Epica uses the old Daewoo V250 platform. This platform is an evolution of the V200 (Daewoo Magnus), which itself is a stretched variant of the V100 platform from the Daewoo Leganza (the Magnus is the “mega” Leganza, get it?). Opel may have been involved in the V200/V100 design, since Daewoo vehicles were hand-me-down Opel models. Also, The Daewoo T/J/V 100 models were developed in cooperation with several GM subsidiaries and suppliers, but nothing more than that. As for the Kizashi – it might or might not have any relationship with any GM architecture. Suzuki tends to use certain GM platform components, such as the Suzuki Grand Vitara, which is more or less unofficially related to the Theta platform. However, the Grand Vitara contains a longitudinally-mounted engine while the Theta is set up for the transverse application. So at this point, there is no concrete evidence to suggest that the Kizashi is in any way related to the V250/Epica/Tosca or the Epsilon. It’s also important to keep in mind that the Epsilon architecture is in no way related to the V250.
In the most recent Money Pit segment, I expressed my concern about GM using two completely separate platforms to serve the international midsize sedan market. More specifically, the Chevrolet Epica (aka Holden Epica/Daewoo Tosca/Chevrolet Tosca) – available outside of North America – is the same size as the Opel Insignia (Epsilon II) and the Chevy Malibu (Epsilon), but is underpinned by a completely different platform! We don’t know much about this platform, other than it’s a derivative of a legacy Daewoo architecture. In any case, the fact that GM is using two completely different platforms for vehicles in the same class results in increased costs and contributes to GM’s current financial position.
So you could imagine my surprise when I discovered that the newly-unveiled Suzuki Kizashi actually shares its 106.3 inch wheelbase platform (2700 mm), part for part, with the Chevrolet Epica! Now if you aren’t familiar with the Kizashi, it’s a larger-than-usual compact car that will replace the Suzuki Verona, and is due to go on sale in the beginning of 2010. The reason the Kizashi shares what otherwise is a GM-developed platform is because of a long-standing arrangement between GM and Suzuki, with Suzuki having made such vehicles as the Geo Metro and Geo Tracker for The General.
I thought you may have enjoyed this little tid-bit of information. It’s definitely news to me!
Check out the high-res shots of the Chevy Epica/Tosca and the Suzuki Kizashi after the break! (more…)
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