Chevrolet Colorado sales decreased over 9 percent to 31,657 units during the third quarter of 2019, after falling 23 percent to 31,669 units in the second quarter of 2019. The slump comes during a time when new rivals—the Ford Ranger and Jeep Gladiator—have begun to attract sales in the midsize pickup truck segment. So, in what could be an effort to reverse this downward trend for the third quarter, a new Chevrolet Colorado discount takes 15 percent off most 2019 models during November 2019. It’s worth noting that the incentive is much more generous than rebates offered in recent months, including the $4,000 discount offered in September and a similar rebate offered in October.
Nationwide Chevrolet Colorado discount offers for November 2019 are as follows:
- Black Friday Discount: 15 percent below MSRP
- Finance Offer: $750 cash + 0-percent APR for 72 months for well-qualified buyers
In an example provided by the automaker, the headline-making 15-percent Chevrolet Colorado discount lowers the price of a Colorado ZR2 model from $43,995 to a more modest $37,396.
Interested parties should note that the combined Chevrolet Colorado discount can be applied to all 2019o models except for the base trim level.
For reference, here are the applicable 2019 Colorado trim levels and their corresponding starting MSRPs, including the $1,095 destination charge:
- WT – $25,895
- LT – $28,695
- Z71 – $31,795
- ZR2 – $42,395
Prior to this lucrative offer, we were under the impression that Chevy had been scaling back its incentive offers on the Colorado, as a pattern was noticed from March through May. Then, a similar pattern was observed when Chevy offered a 10-percent Colorado discount in June, followed by a $5,000 discount in July and a $4,500 discount in August. That said, we don’t imagine shoppers will see larger Chevrolet Colorado discount offers during the remainder of 2019.
- Must take delivery by December 2nd, 2019, unless otherwise specified.
- See dealer for details.
- Incentive for the United States of America, unless otherwise specified.
- Some customers may not qualify for this offer.
- Offer not available with special finance, lease, and some other offers.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. GM Authority will not be held responsible for any misprints, typos or any other errors.
About Chevrolet Colorado
The Chevrolet Colorado is a mid-size pickup truck. It is currently Chevrolet's smallest pickup truck in the U.S. and Canada, slotting under the full-size Chevrolet Silverado. In Mexico, the Colorado slots above the compact Chevrolet Montana and the similarly-sized S10, but below the Silverado/Cheyenne (the name for some of Silverado's trim levels in Mexico).
The current Colorado was introduced in 2015 and represents the second generation of the Colorado nameplate. The model rides on the GMT-31XX platform shared with the GMC Canyon, as well as the international-market Chevrolet Colorado/S10 and Chevrolet Trailblazer.
The 2018 Chevy Colorado represents the fourth model year of the second-generation Colorado. The vehicle remains highly competitive in its segment, offering two gasoline engines and a diesel motor, which is a segment exclusive. The off-road-specific Colorado ZR2 was launched for the 2017 model year. However, the Colorado family continues to lack various features asked by many present and potential customers, such as a moonroof, a sliding rear window, as well as a range-topping LTZ or High Country trim level.
The 2019 Chevy Colorado represents the fifth model year of the second-generation Colorado. The vehicle sees a new Colorado ZR2 Bison package, new exterior colors, a new 18-inch wheel, black bowties for every ZR2 model. Additionally, the 2019 Colorado gets new set of infotainment systems that represent the third generation of Chevrolet infotainment systems, Type A and Type C USB ports, a second in-cabin microphone, a high-def Rear Vision Camera, UltraSonic Rear Park Assist, a heated steering wheel, and 6-way power driver seat on some models. The street-focused Colorado RST and Z71 Trail Runner off-roader are also added to the lineup. The manual transmission is deleted from the powertrain lineup.
A midcycle refresh is expected for the 2020 model year. It is believed that the update will bring revised front and rear styling, as well as possible updates to the interior, and powertrain.
For the U.S. and Canada, the Chevrolet Colorado is built at the GM Wentzville factory in Missouri operated by GM USA. The model sold in Asia-Pacific is built at the GM Thailand plant in Rayong, which is operated by GM Thailand. The GM Sao Jose Dos Campos plant operated by GM Brazil builds the Chevy S10 for South America.
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