Last week, we reported on a recent GM trademark filing for “Active Response 4WD,” which was submitted September 30th in Canada. Now, GM Authority has learned that The General has filed to register “Active Response 4WD” in the U.S. and Mexico as well.
In the U.S., the new GM trademark filing was submitted on September 30th, 2019, and was assigned serial number 88635551. Meanwhile, in Mexico, the new filing was submitted on October 1st, 2019, and was assigned serial number 119852270274.
The filings specify that the marks will be used in conjunction with the following types of goods and services:
- “Four-wheel drive system sold as a component part of motor vehicles” (U.S. filing)
- “Four-wheel traction system sold as a component of motor vehicles” (Mexico filing, translated from Spanish)
|Country||Date Filed||Serial Number||Goods & Services|
|USA||Sep 30, 2019||88635551||Four-wheel drive system sold as a component part of motor vehicles|
|Canada||Sep 30, 2019||1987593||Four-wheel drive system sold as a component part of motor vehicles|
|Mexico||Oct 1, 2019||119852270274||Four-wheel traction system sold as a component of motor vehicles (translated from Spanish)|
The GM Authority Take
As we covered previously, it definitely makes a whole lot of sense for GM to brand its four-wheel drive systems. After all, the company is already branding a number of other vehicle components, including its engines, like the EcoTec lineup, and transmissions, like the HydraMatic. GM has even branded functional body components, such as the MultiPro tailgate and CarbonPro bed.
But beyond the branding opportunities, there’s another possibility here as well – GM may be gearing up to introduce a new, more-capable four-wheel drive system, or possibly even reintroduce a new four-wheel-steering system to its truck lineup.
GM previously offered four-wheel steering with its Quadrasteer system in the early 2000s. For reference, Quadrasteer, alternatively called QS4, improves low-speed agility, and is particularly useful when parking or towing thanks to a substantial decrease in turning radius.
Quadrasteer was offered as optional equipment on various GM full-size pickups and SUVs between the 2002 and 2005 model years, including: