A declaration of sporting intentions via press releases and official statements is easy. Actually proving those sporting intentions with race results is hard. And when it comes to the new Cadillac CT4 and Cadillac CT5, Caddy needs to do it the hard way.
GM’s prestige sport-luxury brand already has its feet wet with regard to racing thanks to the current Cadillac DPi-V.R racing program, which, until recently, was in the running for the title in the IMSA WeatherTech Championship this year.
But while prototype racing is great for a brand, GT racing is the way to go when promoting a specific model. So, if Cadillac truly wants to underline the sporting intentions of its latest sedans, then it really needs to enter either the CT5 or CT4 into a factory-backed racing series. Come to think of it, a GT3-spec Cadillac CT5 would fit the bill perfectly.
There are numerous reasons why. Although GT cars typically run specs not totally in line with their production-model equivalents, the wide fenders and big wings don’t hide the fact these machines are still based on the same cars that fans can purchase in a showroom. The connection is there, no doubt about it, and race fans can feel it on the street and in the dealer. It’s the perfect example the, “Race on Sunday, sell on Monday” adage.
But it goes beyond marketing and sales. Racing is where the best get better, where mechanical components are stretched to the absolute limits and the fat is boiled away in the pursuit of the checkered flag. There’s truly no better test of a machine than a world-class race series.
Best of all, Cadillac certainly has what it takes to make a highly-successful factory-backed racing program for the CT5 or CT4 thanks to official forays into series like the SCCA World Challenge and entries like the ATS-V.R and CTS-V.R. In fact, Cadillac Racing turned out very favorable results with the ATS-V.R and even more so with the CTS-V.R, absolutely demolishing the competition and leading in both driver as well as manufacturer standings against the best of the best from the likes of Ferrari, Porsche, Bentley and McLaren.
Indeed, with Cadillac aiming to offer additional performance models under the rumored Blackwing sub-brand to slot above the repositioned V sub-brand, a strong motorsport presence with either the CT4 or CT5 is critical. Meanwhile, the brand’s current DPi-V.R efforts don’t seem to be all that relevant to those who purchase high-performance Cadillac models, especially considering that the DPi-V.R has nothing in common – save for the badge – with what is or will be available in Cadillac showrooms.