At the end of the day, the primary purpose of a heavy duty pickup like the 2020 Chevrolet Silverado HD is clear: to deliver high levels of capability in terms of towing, payload, or just about anything else a pickup is used for. That said, there’s more to the formula these days, with customers desiring more from their trucks, with exterior design having become an ever more important factor for the rigs. When it comes to the all-new 2020 Silverado HD, the design was born from a desire to differentiate the HD models from the Silverado 1500. Here’s why.
When penning the 2020 Silverado HD, Chevrolet understood that heavy duty truck buyers didn’t just want a bigger Silverado 1500, GM Authority recently learned from those involved in developing the new truck. Instead, buyers wanted something different, something that looked like a truck, but wasn’t just a bigger version of the light-duty (half ton) Silverado.
The news may come as a surprise to some, particularly those who are under the impression that trucks like the Silverado, in any form, are just tools to get work done. However, the truth is that today, the vehicles are also frequently used outside of the work setting, which means they are moving family members and friends from A to B, towing boats, cars, RVs, or some other recreational activity. With that role comes a whole host of expectations, including the need for comfort, modern technology, safety, and the latest convenience features. Styling goes hand-in-hand with all of that, and form doesn’t necessarily derive straight from function.
Then there’s the fact that trucks, especially in higher-end trims, often serve as status symbols. In the case of heavy duty rigs, when one spends considerably more on an HD truck over a light duty model, that should be rather clear for everyone else. Put all that together, and it shouldn’t come as a surprise that the Silverado HD design is substantially different from that of the Silverado 1500.
All that certainly explains the styling differences between the Silverado HD and LD models. Setting the Silverado HD apart from the Silverado 1500 are a host of styling differences, including an entirely different front fascia, including the grille, headlamps and hood. In fact, almost every piece of the sheetmetal is different for the HD model, with the sole exceptions being the roof of the cab. The DNA between the two trucks is clear, but so are the differences. Interestingly, the Silverado’s corporate cousin – the GMC Sierra – did not follow that line of thinking, since the Sierra HD more closely resembles the Sierra LD, while still having significant sheetmetal differences.
Meanwhile, the design of the all-new 2020 Silverado HD has been the topic of much controversy and criticism, despite performing well in focus groups. How all that will translate from a sales standpoint is a different topic altogether. The 2020 Silverado HD, available in 2500HD and 3500HD guises, is arriving at dealers now, and we’ll keep on eye on how it performs and report back.